Research Planning for Impacts: Strategic communications in knowledge mobilization
Speakers: Dr. Evan Wood and Robyn Sussel
Moderator: Lucie McNeil
Dr. Evan Wood (BC Centre for Excellence in HIV/AIDS)
Evan Wood, MD, PhD, ABIM, FRCPC is the Co-director of the Urban Health Research Initiative at the British Columbia Centre for Excellence in HIV/AIDS, and Professor in the Department of Medicine at the University of British Columbia. He has extensive research experience in the area of clinical epidemiology, especially in evaluating the treatment of HIV/AIDS, drug addiction, and epidemiologic study design, especially among drug using populations and street involved youth. In addition to publishing several hundred peer-reviewed publications in recent years, his lab has had a major emphasis on knowledge translation and had several hundred media stories and subsequent policy advancements secondary to his research.
Robyn Sussel (Signals Design Group)
Robyn Sussel is a principal of Signals Design Group, specializing in health and research communications for most of her 20-year career. Robyn provides specialized communication services including branding and positioning strategies, communications planning, and marketing and community relations strategies. In the past few years, Robyn has developed branding programs for Providence Health Care, the federally-funded PROOF Centre for Excellence, and the BC Cancer Agency. Her firm’s clients also include Genome BC, UBC’s Faculty of Medicine, the Michael Smith Foundation for Health Research, the Vancouver Coastal Health Research Institute and the Canadian Partnership Against Cancer.
Lucie McNeil (Director, UBC Public Affairs)
Prior to becoming Director of UBC public Affairs, Lucie McNeill led community engagement initiatives at the Vancouver Coastal Health Authority. She previously worked in consulting roles for the Canadian International Development Agency, Simon Fraser University, Agriculture and Agri-Food Canada and the World Bank, with a focus on projects in China. She was a freelance journalist for a variety of Canadian and U.S. media outlets and a broadcaster for CBC Radio in B.C. for more than 10 years.
This event is presented by genomics.entrepreneurship@UBC, a three-year pilot project funded in partnership with Genome Canada and Genome BC. The project is creating education, skills development and networking opportunities for students, researchers and stakeholders across multiple disciplines. Leveraging the existing entrepreneurship@UBC initiative, the project is being led by UBC’s University-Industry Liaison Office and the Sauder School of Business.
For more information about this event or genomics.entrepreneurship@UBC, please contact Erin McGuigan (email@example.com).
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