UBC’s Strategic Directions 2025–2030

UBC’s Strategic Directions 2025–2030 is designed to build on successes, apply lessons learned, and ensure UBC is best positioned to advance its mission of academic excellence and impact in a rapidly changing world.

Among the seven defined strategic directions, four most closely relate to, and will inform, the work of the VPRI portfolio in supporting and promoting excellence in UBC research and innovation: 

  • Discover and innovate for impact
    Accelerate excellence in research, scholarship and teaching approaches that translate into learner, economic and social impact.
  • Partner for purpose
    Expand the number and scope of strategic, reciprocal partnerships that address the critical, diverse and emergent needs of the people and communities in British Columbia, Canada and across the world.
  • Maximize UBC System Strengths
    Reinforce and promote the unique academic, research, and operational strengths of our two distinct and complementary campuses while facilitating transformative collaboration within and across our campuses and learning sites throughout the province.
  • Excel in the development and application of emerging technologies
    Advance the creation and responsible use of emerging technologies, particularly AI, for research, teaching, student learning and operations.

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First Nations land acknowledegement

We acknowledge that UBC’s two main campuses are situated within the ancestral and unceded territory of the Musqueam people, and in the traditional, ancestral, unceded territory of the Syilx Okanagan Nation and their peoples.



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